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Brands / Timberland

In 1918, Nathan Swartz, began a boot-making career as an apprentice stitcher at The Abington Shoe Company in Massachusetts. Swartz and his sons continued to make shoes and boots for many manufacturers, and during the 1960s they produced the first truly Timberland waterproof boots. The innovation came by fusing soles to leather uppers without stitching.

In 1973 Timberland was officially created. The name "Timberland" started as the brand name for their original waterproof leather boot, but when the boot became popular, the company name was officially changed to The Timberland Company. Throughout the next couple of decades the range of products produced by Timberland grew to include casual and boat shoes and then clothing; all meant to reflect a rugged outdoor style.

Timberland shoes have become so popular since the 1990's, Timberland shoes have risen so much that a huge amount of celebritys wear Timberland shoes in particular multi million pound artists such as Busta Rhymes, 50 cent and Missy Elliot.

Timberland's best-known and most distinctive range is its trademark six-inch shoes. These 14-hole lace-up boot shoes are heavy-duty and waterproof, with excellent foot and ankle support and a good grip on the sole. While these shoes were originally intended to be used for walking and hiking, they have now become so famous that Timberland have developed a range of patterned and coloured six-inch shoes, with, for instance, paint splatter or patchwork effects.

Timberland has grown from a $156 million company in 1989 to a $1.4 billion company in 2007. Timberland is committed to going carbon neutral by 2010. Timberland's shoe boxes display nutrition information, which includes information about the manufacturing plant and the impact on the climate and community. Overall Timberland shoes have taken the world by storm from being a little shoe company to now being a world wide known shoe company.

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